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Home » DC News Now begins branding campaign

Capitol Communicator has a report that DC News Now has begun a branding campaign that outlines its news coverage philosophy.

DC News Now begins branding campaign

by | Oct 17, 2022

On July 11, Nexstar combined the news operations of two of its stations — WDCW, the CW affiliate in Washington, and WDVM, an independent in Hagerstown, Md, — at one central location in the nation’s capital and branded them as DC News Now.

But other than that initial announcement, the change has been marked with little fanfare, reports TVNewsCheck.

Now, 100 days into the expansion with the pieces in place, DC News Now has begun a branding campaign that outlines the central points of its news coverage philosophy.“It has felt like we have started a new TV station,” says Emily Mowers Kurtz, DC News Now’s director of marketing and creative services. “We are building one from scratch.”

WDVM is offering a morning newscast from 5 to 9, an hour-long noon news, evening newscasts from 5 to 8, and the market’s only 9 p.m. newscast, Kurtz says.

On WDCW, there is a 10 p.m. DC News Now newscast, one of two newscasts at 10 in the market.

It took a bit of doing to get all the pieces in place, adds TVNewsCheck.

“We have a brand-new studio here in D.C.,” Kurtz says. “We had to do a huge construction build out. We added on our studio, so it overlooks Georgetown and then we expanded. We now have the whole third floor.”

The reason for the build out is to accommodate all the new people, including the employees located at the Hagerstown location and about 80 additional staff, Kurtz says.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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