Design Army Creates Campaign for The Yards in D.C.

The Yards, billed as Washington, D.C.’s stunning new waterfront destination, launched a major campaign to spread the news about this riverfront park.  The “DC Differently” campaign, created by DC-based creative agency Design Army, captures the spirit and culture of The Yards, which delivers a different vibe from the rest of the buzzing city — with nature, fresh air and a chill/vacation vibe.

According to material provided to Capitol Communicator, the campaign includes six video vignettes highlighting all the locale’s perks, while a social campaign “What’s your…ING” invites everyone from baseball dudes and yogis to kids and lovers to share what they’re up to at The Yards. An online photo generator let’s you pair your ING with an uploaded photo to win prizes, such as Nationals tickets.