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Home » Design Army Creates Campaign for The Yards in D.C.

Design Army Creates Campaign for The Yards in D.C.

by | Sep 25, 2017

The Yards, billed as Washington, D.C.’s stunning new waterfront destination, launched a major campaign to spread the news about this riverfront park.  The “DC Differently” campaign, created by DC-based creative agency Design Army, captures the spirit and culture of The Yards, which delivers a different vibe from the rest of the buzzing city — with nature, fresh air and a chill/vacation vibe.

According to material provided to Capitol Communicator, the campaign includes six video vignettes highlighting all the locale’s perks, while a social campaign “What’s your…ING” invites everyone from baseball dudes and yogis to kids and lovers to share what they’re up to at The Yards. An online photo generator let’s you pair your ING with an uploaded photo to win prizes, such as Nationals tickets.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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