Design Army’s Discerning Approach

In a story in Adweek, Pum Lefebure, co-founder of DC’s creative firm Design Army, declared they only accept work “that will take them to the next level.” Their discerning approach seems to be working. Among Design Army’s standout projects is their colorful campaign for designer Karl Lagerfeld, which featured a search for Lagerfield’s lost cat, Choupette. “Three days after launch, the clothing collection was 90 percent sold out,” Lefebure said. “People went crazy.”

Added Lefebure: “The work we’re doing now will set the tone for the work we are going to be doing tomorrow.” Among Design Army’s upcoming projects: the Ritz-Carlton and PepsiCo.

Photo: Pum and Jake Lefebure, provided by Design Army

Design Army is a Capitol Communicator sponsor.