Design Army’s Pum Lefebure named to Adweek’s 2025 Creative 100 and elected Chair of The One Club for Creativity

Pum Lefebure, co-founder and Chief Creative Officer of D.C.-based Design Army, has been named to Adweek’s 2025 Creative 100, the publication’s annual list recognizing the most innovative and influential creative leaders shaping the future of advertising, marketing and culture.

According to a release: This global recognition adds to a landmark year for Lefebure, who was also elected Chair of the Board of The One Club for Creativity, the world’s foremost non-profit organization championing and celebrating the global creative community. Previously serving as vice chair, Lefebure succeeds 72andSunny’s Glenn Cole, and begins a three-year term focused on fostering the next generation of creative leadership.”

“In this new role, I want to help shape The One Club for a future that’s more fearless, more inclusive, and more impactful,” said Lefebure. “Creativity thrives on diversity—it’s the core of innovation. Our programs and unity itself must be a new invention. To redefine The One Club for the next generation, we must be brave—creating ideas that inspire, move us culturally, and make a difference. That’s the power of creativity.”

The release adds: “Known globally for her design-forward approach and boundary-breaking vision, Lefebure was also recently appointed Graphic Design Jury President for the 2025 D&AD Awards, one of the industry’s highest benchmarks for creative excellence. Additionally, in June she will serve as a Juror for the Dan Wieden Titanium Lion at the 2025 Cannes Lions International Festival of Creativity, an honor reserved for category-defying work that shapes the future of the industry.”

“Creativity, to me, is reinvention,” said Lefebure. “It’s about imagining the world not as it is, but as it could be. And no leader is anything without a team that’s equally bold, pushes boundaries, challenges convention, and brings their full passion to the table. I’m lucky to create alongside people who not only share the vision but help shape it every day.”

According to the release, “As the visionary force behind Washington, D.C.-based Design Army, Lefebure continues to cultivate a global creative culture driven by bold ideas, visual storytelling and cultural impact.”