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Home » Destination DC Launches $2.5 Million Ad Campaign to Jumpstart Visits to City

Capitol Communicator reports that Destination DC launched a $2.5 million advertising campaign to jumpstart travel to the city.

Destination DC Launches $2.5 Million Ad Campaign to Jumpstart Visits to City

by | May 6, 2021

Destination DC, the tourism marketing arm of the District, has shed light on just how much damage the pandemic has caused to D.C.’s tourism industry, and what they plan to do to bring tourists back this year, reports WTOP.

According to WTOP: “Between March 2020 and March 2021, visitor spending in D.C. was down 68%, or $6.1 billion. The District lost $477 million in tax revenue from visitor spending, down 48%. D.C. hotel revenue was down 84%, or $2.1 billion.

“In addition, the District lost $603 million in additional economic impact as a result of 61 canceled citywide conventions and major events in 2020 and 2021.

“The pandemic’s effect on tourism also impacted employment. According to the Bureau of Labor Statistics, 42,000 of the jobs lost in the District were in leisure and hospitality. That is 59% of all jobs lost to the pandemic last year.

“Destination DC is now launching a $2.5 million advertising campaign this spring to jumpstart future travel to the city.

“The Recovery Advertising Campaign will target potential leisure travelers in Maryland and Virginia, and 50 million regional consumers within a four-hour drive of the District. It will also include targeted advertising for Americans nationwide showing intent to travel.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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