Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.

The rise, reports the Wall Street Journal, “was well above the 12% growth rate of 2020, which was briefly hobbled by an early-pandemic dip. The year-over-year growth in 2021 was the highest the digital ad market had seen since 2006, when it rose at the same rate, the online-ad trade group said.

“A flood of new businesses across the economy contributed to the growth in digital ads, said IAB Chief Executive David Cohen. A record 5.4 million new business applications were filed last year, up from 4.4 million the previous year, according to U.S. Census Bureau data.”

Advertising on digital audio—podcasts and streamed music and radio—grew faster than any other category, up 58% to reach $4.9 billion.
More here.
PHOTO: IAB

Leave a Reply

Your email address will not be published.