fbpx

Home » Digital ad revenue in U.S. jumped 35% in 2021 according to new report

Digital ad revenue in the U.S. jumped 35% last year according to new report

Digital ad revenue in U.S. jumped 35% in 2021 according to new report

by | Apr 12, 2022

 

Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.

The rise, reports the Wall Street Journal, “was well above the 12% growth rate of 2020, which was briefly hobbled by an early-pandemic dip. The year-over-year growth in 2021 was the highest the digital ad market had seen since 2006, when it rose at the same rate, the online-ad trade group said.

“A flood of new businesses across the economy contributed to the growth in digital ads, said IAB Chief Executive David Cohen. A record 5.4 million new business applications were filed last year, up from 4.4 million the previous year, according to U.S. Census Bureau data.”

Advertising on digital audio—podcasts and streamed music and radio—grew faster than any other category, up 58% to reach $4.9 billion.
More here.
PHOTO: IAB

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE