Digital Ads Are Raking In More Cash Than Ever, Reports Adweek

2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue Report —put last year’s earnings at $107.5 billion. The report, released by the IAB and prepared by the consulting firm PwC US, represents a 2% year-over-year increase from $88.3 billion in 2017.

According to Sue Hogan, IAB’s head of research, the market’s rocketing growth is led by two things: mobile and video, states Ad Week.

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