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Home » Radio personality “Don Geronimo” issues apology to WUSA-TV reporter Sharla McBride

Capitol Communicator reports that radio personality Don Geronimo issued an apology to WUSA-TV reporter Sharla McBride, WUSA-TV.

Radio personality “Don Geronimo” issues apology to WUSA-TV reporter Sharla McBride

by | Aug 2, 2023

Radio Personality “Don Geronimo”, who was dismissed from iHeartMedia classic rock “Big 100.3” WBIG Washington, D.C., after he made sexist comments about WUSA-TV reporter Sharla McBride, has issued a formal apology, reports Inside Radio.

“Last week, during my live radio show from the Commanders’ training camp, I used inappropriate words in a way that hurt someone. I deeply and sincerely apologize for the pain I caused WUSA sports reporter Sharla McBride,” the statement read. “As has been reported, I insensitively used the terms ‘Barbie,’ ‘Barbie girl,’ and ‘chick’ when talking about Ms. McBride, a fellow broadcaster who I did not know or recognize when she walked by our broadcast position. My attempts to be humorous and topical backfired, and I needlessly deprecated a professional colleague.”

During his morning show broadcast on Thursday, July 27, from the Commanders’ training camp, Geronimo, (real name: Mike Sorce),  reportedly said on air, “Hey look, Barbie’s here. Hi, Barbie girl! I’m guessing she’s a cheerleader.” Later in the show, Geronimo said to his producer, Crash Young, “Oh hey. There’s that chick that you thought … said tight.” Young replied, “Yeah. I screamed tight when she was…” Awful Announcing reported. “I think. I think she’s a sportscaster at Channel 9. Or Channel 7,” Geronimo continued. “Yeah, she’s familiar,” Young answered. “I thought she was a cheerleader,” Geronimo replied.

More here.

PHOTO: Facebook

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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