Dormify, a brand that produces dorm room and apartment décor, announced a $3.45 million investment led by AEO Inc. to fuel Dormify’s growth.
For more than six years, states a release, “Dormify has offered college students and post-grads unique tools, resources and products to create their first home-away-from-home. Since Dormify’s initial raise, the brand has disrupted the $6 billion dorm furnishing industry and grown into a multi-million-dollar business.The investment from AEO Inc. comes on the heels of a nearly 3-year partnership between the two brands. Dormify will use the investment to scale talent, expand pop-up locations and enhance the online experience for their cult-like fans.
“”We are thrilled to have the support of AEO as Dormify continues to build the ultimate destination for college and small spaces,” said Amanda Zuckerman, Dormify’s 27-year-old co-founder and creative director. “This investment will allow us to continue to make our mark within the back-to-college industry, and through our strong partnership with American Eagle, Dormify will have the opportunity to connect with even more students across the country.”
“”Expanding into additional lifestyle categories has been in direct response to strong customer demand and our American Eagle x Dormify collaboration was an exciting addition to our online apartment shop,” said Chad Kessler, American Eagle Global Brand President. “We’re pleased to continue the partnership, with our commitment signaling our confidence in Dormify, the leadership team and a shared vision of the future growth opportunity.”
“Dormify is doubling-down on both their digital and offline strategies. The brand will debut an even more personalized online shopping experience that allows their Millennial and Gen Z customers to more easily visualize and decorate their future spaces. Dormify will launch additional pop-up locations in the Spring 2019 to coincide with the excitement of college decision day. In addition to these ventures, Dormify will continue to scale their “Dormifam” on-campus ambassador program to stay engaged with their devoted college following.
“Dormify is a college lifestyle and small space decorating destination for the fashion-obsessed. Dormify simplifies the decor shopping experience for college students and post-grads by creating and curating exclusive products specifically designed for small space living without sacrificing style. Founded by Amanda Zuckerman and her mom Karen in 2012, Dormify has grown into a trusted resource for original ideas and distinctive décor making decorating stress-free and fun.”
Dormify has been featured in The New York Times, The Washington Post, and Good Morning America. Amanda Zuckerman, was named in Forbes‘ 30 Under 30 list for 2018. Her mother, Karen, is founder, CEO and chief creative officer at HZ in Rockville, Md.