Doug Coffelt named senior vice president of advertising for The Banner
The Banner named Doug Coffelt senior vice president of advertising, bringing, states The Banner an experienced sales leader to the organization as it continues to grow across Maryland.
Coffelt will oversee digital advertising for The Banner, driving revenue strategy and collaborating closely with editorial, marketing and product teams to deliver high-impact solutions for partners. He will report to Banner CEO Bob Cohn.
“Doug has the perfect mix of advertising leadership and entrepreneurial energy,” said Cohn. “His experience in both legacy media and startups make him ideally suited to grow The Banner’s business and help us forge a path to long-term sustainability.”
According to The Banner, “Coffelt has spent more than 20 years in media sales and advertising, with leadership roles at The Washington Post, Axios, Gannett/USA Today Network, and McClatchy Media. His experience includes building sales teams, developing new client partnerships, launching new products, and growing advertising revenue across local, regional and national markets.”
