DrivenIQ partners with Ermes; Chesapeake Collectibles returns; W Ventures adds Gallop Growth and team members
DrivenIQ in Towson, promoted as “a trailblazer in first party audience data and advertising technologies,” announced its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. A press release said this partnership heralds a new era in media campaign strategy, powered by DrivenIQ’s innovative AudienceID™ platform.
Ermes, based in Paris, excels at simplifying media campaign processes with its expertise in data, AI, and technology. The company manages over 55 million activatable profiles, employing 380 targeting criteria to fine-tune media strategies.
At the heart of this partnership is DrivenIQ’s AudienceID™, a revolutionary platform that, according to a press release, “is built on a robust, first party consumer-based Identity Graph.” AudienceID™ offers a comprehensive view of over 14 billion customer records, spanning 235 million U.S. households. This platform provides rich data, including name, address, demographic and psychographic information, financial indicators, email addresses, phone numbers, and mobile ad IDs. With this detailed information, brands can engage more effectively and precisely with their target audiences.
“Our partnership with Ermes is more than just a collaboration; it’s a leap into the future of data-driven marketing,” said Albert Thompson, founder and CEO of DrivenIQ. “AudienceID™ is a game-changer, offering unparalleled insights into consumer behavior. With our technology, Ermes will not only enhance its existing services but also redefine the way media campaigns are conceptualized and executed. This is about creating what the marketing ecosystem is missing – a simplified data interface where businesses and brands can access millions of privacy-compliant, consumer intent-based first party audiences at scale. We are redefining the way campaigns are curated- ones that resonate deeply and are driven by the most comprehensive and precise data in the industry.”
Following a three-year pause in production, Maryland Public Television’s (MPT) popular original series Chesapeake Collectibles has returned for its 11th season with a fresh look and a treasure trove of captivating finds. Chesapeake Collectibles’ 13 weekly episodes will be broadcast on MPT-HD and available on the MPT livestream on Mondays at 7:30 p.m. immediately preceding the acclaimed PBS series Antiques Roadshow. Viewers can also find full episodes of the series on MPT’s online video player and the PBS App. One of MPT’s most successful flagship series, Chesapeake Collectibles showcases items from around the world brought to the show by individuals from across the Chesapeake region. During each episode, passionate collectors have their unique, antique, and collectible possessions evaluated by expert appraisers, who reveal fascinating facts about each item’s history, provenance, and value.
Also from Maryland Public Television: MPT is premiering Maryland Farm & Harvest, episode 11, airing 7 p.m. on Tuesday, February 20th. Maryland Public Television’s (MPT) original series Maryland Farm & Harvest, now in its 11th season, will feature farms and locations in Baltimore City and Dorchester, St. Mary’s, and Queen Anne’s counties during an episode premiering on Tuesday, February 20.
Maryland Public Television (MPT) will premiere its one-hour documentary Ben’s Ten: Chattel Slavery on Maryland’s Eastern Shore on Tuesday, February 19. The program will air at 9 p.m. on MPT-HD and the MPT live stream, and it will be available to view live and on demand using the free PBS App and MPT’s online video player.
Ben’s Ten takes viewers on a journey with Maryland Department of Transportation Chief Archaeologist Dr. Julie Schablitsky as she leads a team of archaeologists and historians working to uncover artifacts that illuminate the history of slavery and the lives of the enslaved in Dorchester and Talbot counties during the 19th century.
Following this special is Maryland Farm Zoo (Baltimore City). The Maryland Zoo in Baltimore cares for more than 130 different species of animals, and each one needs a healthy diet. Host Joanne Clendining visits the zoo to take a tour of its on-site sustainability garden, a small-scale farm built by staff and volunteers to help feed the many herbivores and omnivores residing at the zoo. She also visits the commissary, a restaurant-grade kitchen where meals are prepared for animals of all sizes and diets, and helps with food prep and delivery for some of the more than 1,000 animals under the zoo’s care.
W Ventures, promoted as “a one-of-a-kind VC and accelerator company,” reports that it is “excited” to announce the addition of Gallop Growth to its . growing portfolio. Gallop Growth is a revolutionary eCommerce bank line of credit solution providing creditworthy Shopify & Amazon store owners with an instant line approval up to $200,000 that can be increased to $5,000,000 (or more) for qualified sellers, at a cost that is approximately 50% lower than any other credit solution available today. W Ventures, in partnership with its sister company, Warschawski, a full-service marketing communications agency, will implement a holistic integrated marketing and communications strategy designed to help Gallop market to the 1,000,000+ independent stores across Shopify and Amazon in the U.S. W Ventures, in partnership with its sister company, Warschawski, a full-service marketing communications agency, will implement a holistic integrated marketing and communications strategy designed to help Gallop market to the 1,000,000+ independent stores across Shopify and Amazon in the U.S.
Warschawski also announced an expansion of its email and lifecycle marketing team, capabilities, and client roster. Warschawski’s expanded email marketing team now features 11 team members: seven specialists with extensive expertise across all major email marketing platforms, including Klaviyo, HubSpot, Salesforce, Pardot, and Iterable; two data scientists; and two highly experienced email designers. “Email and SMS, when done well, are among the most impactful mechanisms for brands to connect with their target audiences,” said Sam Tomlinson, Executive Vice President at Warschawski. “Our data, as well as industry data, is clear — consumers expect personalized, relevant, and timely email and SMS experiences that add value and feel like part of the customer journey. We believe that email and SMS will play a progressively larger role in maximizing the value of every other marketing communications tactic, which is why we’ve made this significant investment to increase our capabilities, expertise, and capacity.”
Image via DrivenIQ
