Baltimore-based Under Armour announced that Droga5 is the brand’s first agency of record.
Droga5 started working with Under Armour in September 2013, beginning with its women’s business. As AOR, Droga5 will also handle Under Armour’s training, basketball, running, global football and connected fitness categories.
“David Droga is a true visionary and is fearless in his pursuit of culturally impactful creative. He and his team at Droga5 have been true partners in helping us elevate and express our own brand story, as we look to inspire athletes all over the world. Together, we have created iconic work and look forward to many more chapters to come,” Under Armour founder and CEO Kevin Plank said in a statement.
“Our relationship with Under Armour and its founder, Kevin Plank, is one built on mutual respect and shared values— great ambitions, producing the best product and a desire to win,” said David Droga, creative chairman and founder of Droga5, which is based in NYC.
[Image: From the “I WILL WHAT I WANT” campaign featuring ballerina Misty Copeland and that speaks to women who do not wait for permission, advice or affirmation from others in order to go after what they want.]