EarthxTV, the official network of Earth Month, engaged creative studio Trick & Mortar to produce a campaign showcasing their passion for promoting sustainability and environmentalism. The challenge for the project was to help the network stake its claim on Earth Month, a concept that goes beyond just Earth Day.

Trick & Mortar utilized their creative expertise to compile stunning footage, scripting, and motion graphics with the network’s straightforward brand package to help EarthxTV expand Earth Day into a full month campaign. The campaign relied heavily on intertwining fresh insights and a bounty of scenic visuals, which came together through a slate of unique, creative deliverables.

Earth Month Trailer | EarthxTV from Trick & Mortar on Vimeo.

The campaign features a thirty-second launch teaser, followed by shorter topicals and a sixty-second sizzle highlighting the brand’s ultimate message. Trick & Mortar’s creative team found a fun brand energy along the way in producing the spots, utilizing a tricky, creative fun to keep the tone light and fresh while navigating deliverables and formats for the streamer’s technical requirements.