Chesapeake College in Wye Mills, Md, launched “Your time. Your place. Chesapeake College at 50,” a new marketing and recruitment campaign to kick off its 50th anniversary celebration.
Working with Cambridge-based PR and marketing firm Choptank Communications, the multi-year campaign aims to increase awareness and enrollment in the college’s degree, career and enrichment programs.
“For 50 years, Mid-Shore residents have turned to Chesapeake for college credit, degrees, career training and personal enrichment,” said Barbara Viniar, president of Chesapeake College. “This campaign underscores our value as a high-quality, affordable and nurturing center for higher education, career advancement and lifelong learning.”
According to an announcement, “Your time. Your Place.” features a new, distinctive logo mark inspired by the college’s wind turbine and circular campus design with the tagline honoring the milestone anniversary. The logo conveys continuous movement around a center, reflecting multiple points of entry on each person’s journey with Chesapeake College.
Through a series of six student profiles, the campaign highlights individual stories of people throughout the region who have taken advantage of Chesapeake’s wealth of programs and resources.
Campaign planning and research began in November 2014. More than 500 alumni, business leaders, government officials, students, faculty and staff answered online surveys or participated in focus groups held in Caroline, Dorchester, Kent, Queen Anne’s and Talbot counties. The Chesapeake College Foundation, a non-profit organization headed by Steve Ochse, commissioned the campaign.
“Your time. Your place. embraces Chesapeake’s 50-year evolution from cornfield to modern campus with a vibrant and uplifting statement about the college’s personal connection to citizens throughout the region,” said Andrea Vernot, president of Choptank. “The tagline and logo were created based on the perceptions, values and images most strongly associated with the college.”