Edwin (Ed) Bodensiek, Chief Client Experience Officer, Miles & Stockbridge, will be the keynote speaker at the 2018 PRSA Maryland Annual Conference on June 12 at the Sheraton Baltimore North in Towson. He will address the future of marketing and communications and the coming convergence between our fields and customer experience (CX). This new, merged discipline will “operationalize” emotion by intentionally designing experiences to fully align with brand promises. The result will be a deeper and more authentic form of branding, with a new type of job to go with it. Click here for a sneak peek of the keynote.

This year’s conference – The Rise of Influencer Communications – will include a session on how influencers are changing the face of PR and marketing. Hear from and meet social media influencers and experts Christine Carter, McCormick & Company; Jill Smokler, founder of Scary Mommy; Margaret Nam, Planit, Inc.; and Jessica Fast, Abel Communications.

The conference will also explore the state of news media and the “fake news” phenomenon, examine a breakthrough approach to advanced analytics, go inside an award-winning reputation/brand management campaign, address ways to meet the needs of today’s CMOs, and get the scoop on the latest social media changes.

Click here for more information on the full program and registration details.

The Maryland Chapter of the Public Relations Society of America helps public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest and foremost organization of communication professionals, PRSA Maryland offers networking, training, resources and support that help our members practice public relations at the speed of communication. Visit PRSA Maryland at www.prsamd.org. Capitol Communicator is media sponsor of the conference.

 

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