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Eight firms come together to become Orchestra

by | Mar 25, 2024

BerlinRosen Holdings today became Orchestra. Orchestra is a network of eight agency partners with more than 600 employees from 12 cities across North America and Europe.

The Orchestra network partners with companies, organizations and leaders that span a variety of industries including consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture to name a few. The newly formed company is backed by O2 Investment Partners and spearheaded by the co-founders of BerlinRosen,  who are guiding Orchestra’s growth strategy and building the leadership team.

“Today’s media landscape is complex and requires a whole new approach to capture and sustain attention,” said Jonathan Rosen, CEO of Orchestra. “We’ve invested in the best agency players across key disciplines and assembled integrated teams to offer our clients unparalleled expertise and flexibility for all of their strategic business and communications needs.”

“We’re building a network that allows us to partner with clients facing the most complex challenges at any point in their growth – from brand positioning and influencer activations to regulatory challenges and crisis mitigation,” said Valerie Berlin, executive chair of Orchestra. “It’s more important than ever to show up in the right channels at the right times with the right story, and companies often need a mix of specialties to be successful.”

“We are creating storytelling engines to help future-proof brands,” said Jesse Derris, chief strategy officer of Orchestra. “Orchestra will continue to expand and grow as the industry quickly evolves and innovates with AI and data analytics tools.”

Orchestra agency partners include:

  • BerlinRosen , co-founded by Jonathan Rosen and Valerie Berlin, is built to operate with the speed and intensity of a political campaign and takes a 360-degree approach to communications—activating audiences and elevating story above all.

  • Derris, founded by Lisa Frank and Jesse Derris, is dedicated to building and growing the world’s most impactful brands, starting with the story and ensuring a unified vision, voice and narrative.

  • Glen Echo Group, founded by Maura Corbett, transforms complicated tech and innovation challenges into positive outcomes for the digital world through coalition building and public affairs campaigns.

  • Inkhouse, founded by Beth Monaghan, partners with innovators of all growth stages who are creating new markets or disrupting old ones.

  •  Message Lab, founded by Ben Worthen, combines journalistic rigor with design and analytics expertise and offers full-service editorial content programs.

  • M18, co-founded by Michael Tavani, creates award-winning awareness campaigns for the world’s most dynamic real estate and hospitality ventures.

  • Onward, founded by Thaly Germain, empowers partners to create inclusive organizations through organizational strategy, executive coaching programs, learning opportunities, assessments and tools to support partners in promoting equity, diversity and inclusion.

  • Brightmode, led by Tammy Phan, is a talent recruitment agency that finds and places top communications professionals and provides recruitment expertise for in-house talent teams.

The agency partners owned by Orchestra will remain independent companies. In addition to sharing operational resources, Orchestra partners will collaborate on joint business development opportunities and team staffing to provide a mix of skills and specialties for each client’s unique needs.

Orchestra offers strategic communications services and integrated client programs that include messaging and narrative development, branding, media relations, design and creative, content strategy and development, thought leadership, public affairs, crisis communications, competitive analysis, measurement and reporting, and digital marketing intelligence.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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