Eli Meir Kaplan Stills + Motion helps launch Kimberly-Clark Professional’s new creative platform
Eli Meir Kaplan Stills + Motion directed the brand anthem that introduces A Better Clean, Together, the new creative platform from Kimberly-Clark Professional. A release states that the story,”sets the tone for the company’s refreshed identity by telling a story that feels human, grounded and emotionally resonant.
“Shot in real working environments—including Kimberly-Clark’s manufacturing spaces in Atlanta and Reformation Brewery—the anthem avoids the overly polished corporate feel in favor of something more authentic and relatable.”
“Our goal was to create a film that felt honest and powerful,” said Eli Meir Kaplan. “We wanted to show the people behind the brand and tell a story about shared responsibility and care.”
The project came to life with a strong Atlanta-based crew and commercial talent, all working together to bring Kimberly-Clark Professional’s mission to the screen with heart and clarity, states the release.
