Emma Grazado has joined The Washington Post as its first social media coach. In this new role, she will work to boost connections between our reporters and new audiences using social media. She will provide group and individual training on best practices for building trust, affinity and habit in the changing landscape of social platforms.

Grazado previously worked as an audience editor at USA Today and an editorial intern at NPR. At NPR, she published guides for journalists and the public on how to tell stories on each of the dominant social platforms. She also published a guide to building trust with new sources.