EZ Newswire, billed as “an AI-enabled platform empowering organizations to turn their news into performance,”  announced an exclusive multi-year distribution deal with Reuters, the world’s largest multimedia news agency. “The partnership enables organizations across the globe to increase the visibility and impact of their news in a premium environment that is both brand-safe and brand-suitable,” states a release

Since its beta launch in May 2023, EZ Newswire states it has experienced “an increase in demand from enterprise customers for a better solution to create, publish, and amplify time-sensitive business news in premium environments. The collaboration with Reuters is consistent with EZ Newswire’s mission to be an innovation leader in the newswire industry through technology and partnerships to deliver high-quality distribution, measurable impact, and clear pricing tied to performance.”

Recently, continues the release, “EZ Newswire polled hundreds of marketing and communications decision makers about their experience using legacy newswire services. Results were conclusive: 98% of respondents currently use newswires, yet nearly 80% have an unfavorable view on the return on their investment. Respondents specifically were most dissatisfied about quality of distribution and pricing, highlighting the need for the industry to build more modern solutions for brands to publish and promote their news more effectively.”

The collaboration with Reuters is part of EZ Newswire’s phased strategy to expand its product suite with integrations and platform features that enable customers to instantly reach and engage this targeted audiences.