Facebook Approaching Two Billion Users Worldwide

Facebook is approaching the two billion user mark worldwide, stated a media report, which added that the “social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier, according to its fourth quarter earnings report on Wednesday.

“In fact, Facebook added more users this quarter compared to a year earlier than any quarter since the company went public in 2012, according to CFO David Wehner.

“Wehner attributed the impressive user growth to “promotional data plans” from third parties in countries like India as well as Internet.org, Facebook’s free stripped-down Internet offering in developing markets.

“Facebook’s ability to keep growing its community while also creating more advertising products continues to help the company beat Wall Street expectations for sales growth.

“Facebook’s sales for the December quarter totaled $8.8 billion, up more than 50% from the same period a year earlier. The company’s overall sales for 2016 also grew by about 50% to $27.6 billion.

“Facebook generated nearly $20 from each user in the U.S. and Canada during the quarter, up from $13.70 a year earlier as it offers more lucrative video ads.”