fbpx

Home » Facebook “Declares War” on Apple, States MarketWatch

Capitol Communicator reports that Facebook is Working on an Initiative to Enable Advertisers to Block Ads from Appearing Near Newsfeed Items Considered Inappropriate.

Facebook “Declares War” on Apple, States MarketWatch

by | Dec 17, 2020

Facebook has launched a PR assault against Apple, proclaiming that the iPhone maker’s upcoming changes to its mobile operating system will hurt small businesses’ ability to target advertising and app makers’ ability to offer free content, reports MarketWatch.

When Apple updates iOS 14 on mobile devices in early 2021, it will require all apps to show a prompt allowing users to opt out of targeted advertising. People opting out of tracking will hinder Facebook’s ability to collect information it could use to personalize ads, and the company’s attack Wednesday included publicly standing with “Fortnite” owner Epic Games Inc. in its antitrust suit against Apple, continued the MarketWatch post.

In full-page ads Wednesday morning in the New York Times, Washington Post and Wall Street Journal, Facebook said it is “standing up to Apple for small businesses everywhere.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

No more writer’s block

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE