Facebook has launched a PR assault against Apple, proclaiming that the iPhone maker’s upcoming changes to its mobile operating system will hurt small businesses’ ability to target advertising and app makers’ ability to offer free content, reports MarketWatch.

When Apple updates iOS 14 on mobile devices in early 2021, it will require all apps to show a prompt allowing users to opt out of targeted advertising. People opting out of tracking will hinder Facebook’s ability to collect information it could use to personalize ads, and the company’s attack Wednesday included publicly standing with “Fortnite” owner Epic Games Inc. in its antitrust suit against Apple, continued the MarketWatch post.

In full-page ads Wednesday morning in the New York Times, Washington Post and Wall Street Journal, Facebook said it is “standing up to Apple for small businesses everywhere.”

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