Under pressure to get the sound up from marketers and advertisers, Facebook now says videos will automatically play with sound on. Of course, the videos will only be heard if people have their phone volume turned up, reports Ads Age, which, in part, added:

“However, it’s a big change for Facebook, which pioneered videos that autostart in the News Feed, a format that had been an internet no-no in many people’s minds. The saving grace was that the videos typically didn’t have sound unless people tapped the volume icon.

“”Videos in News Feed have previously played silently — you tap on a video to hear sound,” Facebook said in a blog post on Tuesday. “As people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on.

“After testing sound on in News Feed and hearing positive feedback, we’re slowly bringing it to more people,” the blog post said. “With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life.”

“Facebook has faced more competition from platforms for advertising dollars, especially their mobile video ad budgets. However, advertisers are more attracted to places that can provide a sound-on experience. Snapchat has boasted that 70% of its video ads play with sound on.”

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