Facebook is overhauling the design of its flagship social network by elevating content from creators over posts from friends and family in an effort to fend off intensifying competition for users’ attention from TikTok, reports The Washington Post.
In a statement, Facebook said users’ default screen, known as Home, will display more entertaining posts from outside creators and will provide easy access to its short-form video service known as Reels as well its ephemeral video product known as Stories.
Users who want to see the most recent posts from friends, family, and favorite pages and groups will find them on a new “Feeds” tab. Users will be able to create a Favorites list of people and groups they most want to see content from, reports The Post.
The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about,” Facebook chief executive Mark Zuckerberg said in a post.
“But the Feeds tab will give you a way to customize and control your experience further.”