Facebook topped $2 billion in quarterly profit, six months after crossing the billion dollar mark for the first time, reports the Wall Street Journal.
The WSJ report, in part, added:
“The number of new users—and the ad dollars that follow them—surged in the second quarter (of 2016).
“Facebook added 220 million monthly active users in the past year, bringing the total audience to 1.71 billion users. More than 90% of Facebook’s users are on mobile devices, where Facebook rakes in the bulk of its ad dollars.
“Advertising on mobile devices accounted for 84% of Facebook’s $6.2 billion in advertising sales in the latest quarter.
“Revenue generated from mobile ads jumped 80% in the second quarter, faster than Facebook’s overall 59% advertising growth rate.”