Fake App Installs Increasingly Common and Costly
Digital app install fraud, for which companies falsely get charged, has become increasingly common, reports Digital News Daily.
The report added that “Cleartrip, an online travel company, experiences fake app installs all the time. “Literally, a few seconds ago,” said Ronak Jain, mobile and growth marketer at Cleartrip, when asked about the last time the company experienced app install fraud. “Fraud is a challenge in our industry and every day we see a new type.”
“There are multiple ways that hackers commit fraud such as injection, pushing malware in the app, and faking app installs on devices. “They take the claim for the attribution,” Jain said.
“Digital ad fraud for mobile and in-app advertising will cost advertisers up to $42 billion this year, and a total loss from fraud will reach about $100 billion by 2023, according to Juniper Research.”
More here.
