Sinclair Broadcast Group, Inc. announced that Lou Ferrara will join its national digital news platform Circa as Chief Creative and Content Officer.  The announcement was made by Scott Livingston, Senior VP of News at Sinclair.

As CCO, Ferrara will be responsible for Circa’s content development and monetization.  He will develop strategies and brand opportunities for Circa’s national news operation, including the Circa website and social, mobile, OTT and other non-linear platforms.

In making the announcement, Livingston said in a press release, “Lou has been a media industry leader for 25 years and has driven successful digital transformations throughout the media ecosystem.  As the largest producer of local news content in the country, our mission is to enhance our news enterprise, evolve how we connect with consumers and address changing news consumption habits.  Our goal is to make Sinclair’s best content ubiquitous so you can consume it wherever and whenever you want and stay informed about the stories that matter most to you.”

“I’m thrilled to be joining Sinclair and Circa, where we have a unique opportunity to build and grow a national video-driven news platform for the modern age,” commented Ferrara.  “As media continues to be disrupted, I’m looking forward to working with the Circa team, and all of Sinclair’s stations, to innovate and provide great storytelling to consumers.”

Ferrara recently served as Chief Content Officer at, during the brand’s turnaround and subsequent sale of Bankrate Inc. for $1.4 billion to digital marketing company Red Ventures.  Prior to that, he spent ten years at the Associated Press, most recently as a VP overseeing a wide swath of the news agency’s digital transformation, content verticals including sports, entertainment and business news, digital news products and social media. Ferrara holds a Bachelor of Science in Journalism from the University of Maryland.

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