Capitol Communicator’s Sourcebook is a powerful tool for clients to find advertising, marketing and PR agencies in the Washington, D.C., and Mid-Atlantic by areas of industry and communications expertise.
Close to 400 Mid-Atlantic agencies and professionals are already on Sourcebook – the most sophisticated, comprehensive agency search, shortlisting and hiring resource for local and national clients looking for firms in the region and nationwide.
Powered by and integrated with the CommunicationsMatch™ platform, where more than 78,000 searches have been conducted to date, quick-to-create, easy-to-manage Sourcebook profiles provide visibility with clients when they are looking to hire. As a Capitol Communicator subscriber benefit, annual profiles start at $100.
Profiles are also promoted within Capitol Communicators’ extensive network through our newsletters and events. Designed by communicators for communicators, Sourcebook is a valuable agency hiring and new business lead-generation resource for clients and professionals in the region.
Client-organizations use a qualifications-based search process to find agencies, professionals, and resources, review comprehensive profiles to create shortlists, and engage firms directly or through the Agency Select™ RFQ/RFP tools, developed with RFP Associates, which benefits agencies and clients.
“When a client has done its homework, agencies and the hiring company or not-for-profit, save time,” notes Simon Erskine Locke, founder & CEO of CommunicationsMatch™. “Research shows that relationships deliver better results when there is a strong match between expertise and client needs. A disciplined search process reduces the risk, and cost, of failed relationships and client turnover.”
The built-in Agency Select™ RFQ/RFP process makes it quick and easy for the client to provide all the information agencies and consultants need to evaluate and make the decision to respond. The proven process – used by one the largest banks in the world – provides a path for clients and agencies to save time and focus on opportunities that are a good fit.
If you don’t have a profile, make Sourcebook part of your 2022 new business strategy. If you have a profile and want to take advantage of Capitol Communicator’s network discounts, contact us.
Find out more here.