FINN Partners is joining with OffScrip Health, a digital health media platforms focused on patient engagement, health equity and access to care, for the multimedia campaign “Heartbreak in America’s Heartland – Crisis in Rural America.” The campaign aims to raise awareness of the many challenges Americans face in rural areas and build advocacy to address the persistent, underlying causes.

According to a release, FINN will serve as the pro bono agency of record for the effort, which is centered on a multi-part documentary series produced by OffScrip Health and presented on OffScrip’s podcast network, which is intended to “raise awareness, spark conversations, promote solutions and highlight the work of communities, leaders in business and health, and policymakers making a difference. As part of the campaign, OffScrip and FINN Partners will collaborate to enlist a coalition of companies, academic institutions, and nonprofits to participate in the initiative.”

“Living in the heartland has become increasingly difficult for Americans, and with this unprecedented narrative podcast documentary, we will present noted policy, community, and industry leaders working to change this reality,” said Matthew Zachary, OffScrip Health co-founder and executive producer of the award-winning network. “The FINN collaborative spirit and readiness to work with like-minded partners to make a measurable difference made it clear with whom we should partner to address this significant American challenge, which needs many allies to succeed. We and FINN urge all those who want to make a difference to join this much-needed effort.”

More here.