Two years after he was forced to part ways with the Richmond-based company that he led for five years and called home for a quarter century, former Martin Agency CEO Matt Williams has re-emerged on Richmond’s advertising scene, in a role that in some ways is bringing his career full circle, reports Richmond BizSense.

Williams now is an equity partner and managing director of Brand Federation, a Richmond-based consultancy network founded by local ad vets Kelly O’Keefeand Dennis Duffy, stated the Richmond BizSense report, which added that in his new role, “Williams helps the firm connect businesses, ad agencies and other clients with consultants and freelancers for specific branding and communication needs.

“The job blends Williams’ experience as an executive with his 15 years as a brand strategist at Martin, where he worked his way up over 26 years to the agency’s top administrative position, which he held for five years before exiting the company in late 2017 amid a sexual harassment scandal involving allegations against the agency’s then-chief creative officer.

“Since then, the 52-year-old served as executive chairman and advisor of Chicago agency Everest, and as a visiting clinical professor and curriculum innovation fellow at William and Mary, his alma mater. His consulting work and connection with O’Keefe led Williams to Brand Federation, where O’Keefe brought him on as one of its first consultants and, later, a business partner.”

More here.


(PHOTO: Richmond BizSense)

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