White House alumni from the Obama administration Tommy Vietor, Jon Favreau, Jon Lovett and Dan Pfeiffer are further investing themselves into their popular podcast “Keeping it 1600” by launching a new media company, called “Crooked Media,” reports POLITICO.

The POLITICO report, in part, added

“To begin with, “Crooked Media” won’t be much more than the new incarnation of “Keeping it 1600” called “Pod Save America,” which will still be available on iTunes and other podcasting platforms, but soon Vietor, who was formerly President Barack Obama’s national security spokesman said the website (which will live at GetCrookedMedia.com) will become a multimedia platform for political analysis and activism.

“”It’s small and bootstrapped and designed to grow over time,” Vietor said, adding that for now the company is being funded by the founders. “But what we noticed is that during the campaign, people looked to us to help narrate and make sense of the day-to-day madness (and we’re the first ones to admit that we got the results totally wrong). Now they’re asking us, what can we do about Trump? How do we get involved and engaged and be more active?”

“Vietor said that had Hillary Clinton won, it’s likely they would’ve kept the podcast as what it was – a side hobby. But with the outcome of the election, Vietor said he and his co-founders said they felt a renewed mission.”

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