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Home » Former Under Armour SVP Diane Pelkey Joins Chewy

Former Under Armour SVP Diane Pelkey Joins Chewy

by | Apr 11, 2020

Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at online pet products retailer Chewy, Inc.

Pelkey began her career with the adidas Group as director of communications, followed by Reebok from 2002 to 2007, where she was director of global brand PR. She joined Under Armour in 2007 as VP of global communications and entertainment and was named SVP in 2015.

She left Under Armour in early March and joined the Dania Beach, Fla.-based Chewy soon after her departure from Baltimore.

In one of her first projects with Chewy, Pelkey announced the company is working alongside GreaterGood.org and other non-profit partners to donate more than $1.7 million in pet food, healthcare supplies, and other products to animal welfare organizations most severely affected by the regional economic impact of coronavirus.

“We remain dedicated to our partners operating on the frontlines of the current situation and will continue to look for ways to donate more. By partnering with GreaterGood.org , we are able to direct resources to pets in highly impacted regions who need it most,” said Sumit Singh, CEO at Chewy.

According to Chewy, its mission is “to be the most trusted and convenient online destination for pet parents everywhere.”

Photo by Berkay Gumustekin on Unsplash

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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