Fox News Channel Drops “Fair & Balanced” Slogan

Fox News Channel dropped its longtime “Fair & Balanced” slogan, states Adweek, which added that New York Magazine’s Gabe Sherman reported “the decision was made last August by Fox News co-president Jack Abernethy, because the phrase had “been mocked.”

“Other taglines over the years have included: “We Report, You Decide,” as well as “The Most Powerful Name in News.””

This decision to drop “Fair & Balanced”, continued the Adweek report, comes across as another way of the network separating itself from the legacy of the late Fox News CEO Roger Ailes, who created the slogan when he launched the network in 1996.