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Home » Fox News Channel Remained Most-Watched Basic Cable Network in 2018; MSNBC Posted Most Significant Year-Over-Year Audience Growth

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Fox News Channel Remained Most-Watched Basic Cable Network in 2018; MSNBC Posted Most Significant Year-Over-Year Audience Growth

by | Jan 4, 2019

Fox News Channel, America’s most-watched basic cable network remained at the top of the heap in 2018, reports TV Newser, which added that for the third consecutive year “Fox News Channel ranked No. 1 in total viewers, both in prime time and across the 24-hour day (6 a.m. – 6 a.m.)

“According to Nielsen live-plus-same-day data, FNC averaged 2.4 million total viewers in prime time during 2018, +26 percent more than the next closest finisher, ESPN, and 1.4 million total day viewers in 2018, +43 percent more than second place finisher MSNBC. In fact, Fox News was the sole basic cable network to average more than a million viewers across the 24-hour day.

“When compared to 2017, Fox News was +1 percent in total prime time viewers.

“The majority of the other top cable entertainment networks posted year-over year declines in 2018. This is likely due to the increase in cord cutting, a trend TV news and other networks which broadcast live programming have seemingly proved immune to.

“MSNBC, as noted in previous reports this week, posted the most significant year-over-year audience growth of any top 25 basic cable network (+10 percent in prime time / +12 percent in total day).

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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