For the first time since TV networks have been simultaneously streaming the Super Bowl along with their traditional linear airing of the game, a network will be featuring local advertising from their TV affiliates in the digital broadcast, reports MediaPost.

The MediaPost post, in part, added:

“Fox said its Fox Sports Go digital platform will offer “Super Bowl LI” live as a non-authenticated stream with local advertising, partnering with more than 170 Fox affiliates around the country.

“Participating affiliates will have access to same local ad inventory for both the linear and digital broadcasts for the game on February 5.

“This year, national linear TV commercials on the Fox Network, according to reports, are priced at more than $5 million for a 30-second unit.”