The Federal Trade Commission is ordering nine social media and video streaming companies to provide data on how they collect, use, and present personal information, their advertising and user engagement practices, and how their practices affect children and teens.
The orders are being sent to Amazon.com, Inc., ByteDance Ltd., which operates the short video service TikTok, Discord Inc., Facebook, Inc., Reddit, Inc., Snap Inc., Twitter, Inc., WhatsApp Inc., and YouTube LLC. The companies will have 45 days from the date they received the order to respond.
The FTC is seeking information specifically related to:
- how social media and video streaming services collect, use, track, estimate, or derive personal and demographic information;
- how they determine which ads and other content are shown to consumers;
- whether they apply algorithms or data analytics to personal information;
- how they measure, promote, and research user engagement; and
- how their practices affect children and teens.
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