FTC requires marketer to pay $1 million for claims its AI product could make websites compliant with accessibility guidelines

The Federal Trade Commission will require software provider accessiBe to pay $1 million to settle allegations that it misrepresented the ability of its AI-powered web accessibility tool to make any website compliant with the Web Content Accessibility Guidelines (WCAG) for people with disabilities.

“Companies looking for help making their websites WCAG compliant must be able to trust that products do what they are advertised to do,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “Overstating a product’s AI or other capabilities without adequate evidence is deceptive, and the FTC will act to stop it.”

New York-based accessiBe Inc. and accessiBe Ltd. (accessiBe) market and sell a web accessibility software plug-in called accessWidget that the company said can make any website compliant with WCAG, a comprehensive set of technical criteria used to assess website accessibility. The company made the claims on its website, on social media, and in articles on third-party websites formatted to look like impartial and objective reviews.

According to the complaint, despite the company’s claims, accessWidget did not make all user websites WCAG-compliant and these claims were therefore false, misleading, or unsubstantiated, in violation of the FTC Act. In addition, the complaint alleges that accessiBe deceptively formatted third-party articles and reviews to appear as if they were independent opinions by impartial authors and failed to disclose the company’s material connections to the supposedly objective reviewers.

Under the proposed order settling the complaint, accessiBe would be prohibited from engaging in the allegedly illegal conduct. First, the order would bar the company from representing that its automated products, including accessWidget’s AI, can make any website WCAG-compliant or can ensure continued compliance with WCAG over time, unless it has the evidence to support such claims.

More here.