Gannett, based in McLean, VA, will be “dialing back on top executive effort devoted to publishing while elevating its smaller but growing digital marketing services business to one of two operating units.,” reports Poynter.
Maribel Perez Wadsworth, already in charge of USA Today and the regional USA Today network of 250 newspapers and sites, becomes president of Gannett Media, the publishing division.
As USA Today reported, two other publishing executives — Kevin Gentzel, the top advertising and revenue officer for the last seven years, and Bernie Szachara, who had been president of U.S. publishing operations — are leaving the company.
The move puts fresh focus on digital marketing, which currently generates only about a seventh of the total revenue of the company, but is growing and profitable, with further good prospects looking forward, adds Poynter.
According to Poynter, digital marketing began popping up in the newspaper business a decade ago, typically as an offering to advertising clients, who lacked the resources to ramp up such programs on their own.