Gannett rebrands to USA TODAY Co.
Gannett Co., Inc. (“Gannett”, “we”, “us”, “our” or “the Company”) (NYSE: GCI), one of the nation’s largest news publishers, announced it will be changing its name to USA TODAY Co., Inc., effective November 18, adopting the name of its most recognized masthead, USA TODAY. The new corporate identity and name change leverages the power of the newspaper that brought America together by promoting understanding and fostering unity with a focus on being the trusted digital platform that connects audiences across the country. The Company’s common stock will begin trading under the ticker symbol TDAY on the New York Stock Exchange (NYSE) as of November 18.
This announcement coincides with the launch of USA TODAY’s editorial initiative, USA 250, which honors the 250th birthday of America by creating content that recognizes the country’s past, while celebrating its future, and exploring the beauty of our nation.
“As we celebrate the 250th anniversary of our nation, we also honor the legacy of the newspaper that has focused on uniting America as we evolve to be the platform that powers its voice,” said Mike Reed, Chief Executive Officer & Chairman of the Company. “We are changing our name and rebranding to embrace our most notable masthead – which is committed to delivering fact-based news, unbiased coverage and essential content that meets audiences in the center. Our focus on empowering and enriching communities at a local and national level as a growth-focused media and digital marketing solutions business is what unites our company in service to our nationwide USA TODAY Network.”
Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape. The brand serves as the foundation for the USA TODAY Network which is comprised of more than 200 news publications across the nation including The Des Moines Register in Des Moines, Iowa, The Tennessean in Nashville, Tennessee, The Florida Times-Union in Jacksonville, Florida and the Detroit Free Press in Detroit, Michigan among others. The USA TODAY Network portfolio offers unique content sharing capabilities with renowned journalists and content experts across local markets connecting these publications with the national brand and vice versa.
The Company rebrand incorporates a refreshed corporate visual identity that aligns with the mission of providing trusted news, essential content, and compelling storytelling across the nation in a digital era. The logo pays homage to USA TODAY’s blue point iconography with a modern twist, to unite the media portfolio and corporate brand. The typeface incorporates Adobe® Caslon Pro, a timeless serif that has been part of American publishing since the earliest presses. Futura PT adds a modern sensibility, ushering in a new era for the business.
Rooted in its founding as “America’s Newspaper,” the Company is a diversified media organization empowering and enriching communities across the country. The company portfolio includes LocaliQ, a brand that supports small and medium-sized businesses with innovative digital marketing products and solutions as well as USA TODAY NETWORK Ventures, which produces live events including the Hot Chocolate Run series, RAGBRAI, and the USA TODAY High School Sports Awards.
ABOUT GANNETT
Gannett Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.
