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Home » Gannett Responds to Wall Street Journal Story Regarding Advertising Data

Capitol Communicator reports that USA Today came out with an article extolling its parent Gannet’s newsroom diversity.

Gannett Responds to Wall Street Journal Story Regarding Advertising Data

by | Mar 10, 2022

Gannett Co., Inc. responded to a story published by the Wall Street Journal that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months.

Gannett’s statement states it “sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.

“It is important to note that the revenue associated with third-party programmatic advertising exchanges that potentially used the incorrect data parameter in question was less than $10 million in total over the impacted period. Also, none of Gannett’s direct sold digital advertising or direct sold programmatic advertising were affected.

“No user level data was impacted and there was no impact to geo-specific ad placement or user data targeting and in all cases ads remained within the USA TODAY NETWORK of sites. Only select exchanges have adopted this specification, which greatly reduced the potential impact. Likewise, Gannett believes the number of advertisers impacted from this error was nominal in relation to Gannett’s overall programmatic advertising universe.”

The Wall Street Journal story appeared on March 8, 2022.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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