Home » GBC selects Resonance, Ipsos and Timbre Strategies for Baltimore region branding

GBC selects Resonance, Ipsos and Timbre Strategies for Baltimore region branding

by | May 27, 2024

Following an agency review that began in late 2023, the Greater Baltimore Committee (GBC) has announced the selection of place-branding agency Resonance Consultancy Ltd., the market research firm Ipsos, and the Baltimore-based strategic communications firm Timbre Strategies to undertake a business investment and civic oriented messaging, branding, and earned media initiative for the seven-jurisdiction Baltimore region.

According to a release, the selected team will be tasked with elevating awareness of the Baltimore region’s economic successes and civic progress outside of the surrounding media market, distilling a cohesive brand narrative around the region’s business sectors and developing a public-facing business attraction website, among other deliverables.

An initial RFP was issued in November 2023, and garnered 23 submissions from both local and nationally recognized marketing and public relations agencies.

“It’s never been more critical for international business, investment, and public policy influencers to have a deep understanding of the Baltimore Region’s economic assets and our shared ambitions,” said Mark Anthony Thomas, GBC President and CEO. “Resonance’s body of work meets the moment and will help us finally amplify the narratives that will strengthen the opportunities and pipeline of opportunities we can and will pursue to grow our economy.”

In May, GBC released its Multi-Year Agenda, which called for key initiatives to grow the region’s economy. The organization has since released the first-ever economic scorecard, highlighting more than $4.2 billion in announcements, secured the region’s federal tech hub designation, and will release the 10-year economic opportunity plan at the GBC’s Annual Meeting at Tradepoint Atlantic.

A selection committee comprising more than a dozen marketing officials and economic development officials was tasked with vetting the proposals based on criteria that included process management, relevant project experience, team diversity, regional exposure/experience, and channel expertise.

Resonance, with offices in Vancouver, New York and Montreal. will partner with Ipsos, based in New York and the third-largest market research company in the world, and the Baltimore-based strategic communications firm Timbre Strategies headed by Bob Knott, a former global practice chairperson for the internationally regarded public relations firm Edelman, for this initiative.

Image via GBC of Thomas announcing the selected firms in Houston during his address at City Nation Place, a place-based branding conference that features global thought leaders in the economic development and destination marketing space.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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