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Home » GEICO in Ice Cream Business … Until October 1

Capitol Communicator reports that GEICO has produced an ad about GEICO ice cream, but you can't buy it in stores. You have to dance for it.

GEICO in Ice Cream Business … Until October 1

by | Sep 23, 2021

Atlanta hip-hop duo Tag Team knew the nostalgia-inducing ad for insurance company GEICO, Chevy Chase, MD, was going to be something special from the beginning, reports Food & Wine.  The spot features Tag Team’s multi-platinum single “Whoomp! (There It Is)” reworked for the GEICO ad, which was produced by The Martin Agency in Richmond.

But, while the spot features GEICO ice cream, you can’t buy in stores or anywhere.  According to Food & Wine, if you’d like to get your hands on a pint of “Scoop! There It Is,” you’ll have to dance for it.

GEICO is hosting a social media dance contest giveaway and winners will be chosen from all of the entries that are uploaded  by Friday, October 1. Those who want to participate need to follow @GEICO on TikTok or Instagram, film themselves dancing to the “Scoop! There It Is” track, and tag @GEICO and use the hashtags #GEICOIceCream and #sweepstakes in the video caption.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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