Gen Z, Queer, Black-led agency launches in DC
Words Normalize Behavior is launching in D.C. According to the website, the firm is a “Black and Queer-owned communications and strategic engagement firm dedicated to ensuring your language, strategy, and executive communications meet the moment.” A release states that agency’s founder and Chief Thought Leadership Officer, Michael Franklin, has “a wealth of experience guiding leaders with their strategy, messaging, and strategic campaign plans. Michael has previously worked with organizations such as The Collective PAC, Black Futures Lab, Fenway Strategies, and the Federal Reserve Bank of Kansas City.”
The agency’s services, states the release, include speechwriting, speech coaching, media training, communications strategic planning, coalition building and campaign planning, brand management, editing, and quality assurance. They provide communications, coalition-building, and strategic advice to leaders who are tired of making empty statements without action.
The release adds that Words Normalize Behavior has a keen eye for developing strategies that combine traditional media approaches with innovative outreach and engagement strategies. The agency can help leaders who are already doing transformative work but lack the time or tools to tell the story of their work. With justice, equity, and democracy under attack, Words Normalize Behavior’s approach is especially prescient.
