Home » Gen Z, Queer, Black-led agency launches in DC

Gen Z, Queer, Black-led agency launches in DC

by | Mar 7, 2023

Words Normalize Behavior is launching in D.C. According to the website, the firm is a “Black and Queer-owned communications and strategic engagement firm dedicated to ensuring your language, strategy, and executive communications meet the moment.”  A release states that agency’s founder and Chief Thought Leadership Officer, Michael Franklin, has “a wealth of experience guiding leaders with their strategy, messaging, and strategic campaign plans. Michael has previously worked with organizations such as The Collective PAC, Black Futures Lab, Fenway Strategies, and the Federal Reserve Bank of Kansas City.”

The agency’s services, states the release, include speechwriting, speech coaching, media training, communications strategic planning, coalition building and campaign planning, brand management, editing, and quality assurance. They provide communications, coalition-building, and strategic advice to leaders who are tired of making empty statements without action.

The release adds that Words Normalize Behavior has a keen eye for developing strategies that combine traditional media approaches with innovative outreach and engagement strategies. The agency can help leaders who are already doing transformative work but lack the time or tools to tell the story of their work. With justice, equity, and democracy under attack, Words Normalize Behavior’s approach is especially prescient.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

1 Comment

  1. Bruce Lambie

    “, Michael Franklin, is a 23-year-old Black, Queer, and Gen Z leader with a wealth of experience guiding leaders with their strategy, messaging, and strategic campaign plans.”

    Seriously, how much experience does a 23 year old have?



  1. Gen Z, Queer, Black-led agency launches in DC - Words Normalize Behavior - […] Originally posted HERE:  […]

Submit a Comment

Your email address will not be published. Required fields are marked *


Brand Creep

Total Immersion



Recent Comments