Giant Food names Phoenix-based agency its strategic creative agency of record

Giant Food, the leading greater Washington, D.C., regional grocery chain, has named  Heart & Soul Marketing, LLC its strategic creative agency of record (AOR). According to a release: “With a deep history rooted in the DMV (DC, Delaware, Maryland and Virginia), Giant Food has turned to Heart & Soul to develop a fresh brand campaign focused on a shared sense of community that helps modernize its image, while maintaining its position as the leading local grocery chain in the metropolitan area.”

“We are thrilled to partner with Heart & Soul Marketing, a disruptive agency known for their breakthrough creative solutions and compelling brand strategies,” said Dyani Hanrahan, Vice President of Marketing for Giant Food. “We have been proud to be a part of the community for over 87 years and their fresh perspective and commitment to connecting with consumers aligns with our vision to share the stories that make Giant Food so special to the 165 communities that we serve.”

The release adds that Heart & Soul was selected through a nationwide RFP process spearheaded by the Mercer Island Group, a management consulting firm that has a long working history with Giant Food and its holding company, Ahold Delhaize.

The boutique agency has roots in Phoenix, Arizona.

PHOTO: Ahold Delhaize