Home » GKV wins smoking prevention account; Maryland’s “Be Moved” campaign news; WYPR and WTMD combine forces

GKV wins smoking prevention account; Maryland’s “Be Moved” campaign news; WYPR and WTMD combine forces

by | Mar 9, 2024

Maryland Governor Wes Moore joined Maryland Department of Commerce Secretary Kevin Anderson to unveil a new component of the department’s ‘Be Moved’ ad campaign to attract young, high-tech professionals and college students to Maryland, part of the administration’s efforts to make Maryland more competitive.

The new ‘Be Moved’ ads will run in markets across the U.S. and will drive users to liveworkmaryland.com, a website that highlights what it’s like to live and work in Maryland. The site features testimonials from young professionals who share perspectives on living in Maryland, resources to connect interested workers to jobs, as well as other programs offered in the state.

Be Moved, also used in the state’s business attraction marketing, was created by Planit and is funded by the Maryland Marketing Partnership, a public-private marketing arm created to develop a branding strategy for the state, market the state’s assets and encourage the location and growth of new businesses in Maryland.

The Maryland Department of Health has selected GKV to develop and implement a multiyear smoking prevention and cessation campaign for its Center for Tobacco Prevention and Control. The four-year contract with fifth-year option begins this month and will focus on public health campaigns to raise awareness among and educate numerous audiences, help reduce health disparities and increase health equity around key tobacco control and prevention issues.

“We’re up for the challenge of developing a comprehensive approach that’s relevant for today for preventing tobacco use and educating Marylanders about the health risks,” said GKV President and COO Kevin Kempske. “MDH’s Center for Tobacco Prevention and Control has made great progress over the years in decreasing tobacco use in the state, but unique challenges remain among certain segments of the population. We will focus much of our efforts on those areas.”

Baltimore Public Media recently announced it is uniting WYPR and WTMD under a single, dynamic umbrella. According to a release, “this transformative collaboration heralds a new era in community-centered media, marked by an innovative expression: ‘Community Amplified.'”

The journey to Baltimore Public Media began in November 2021 when WYPR 88.1FM acquired WTMD 89.7 FM from Towson University, bringing both listener-supported stations under the Your Public Radio umbrella and preserving WTMD’s distinctive music discovery format and commitment to community-driven programming.

“Welcoming WTMD reinforced the organization’s commitment to community-first, public media, while ensuring the preservation of WTMD’s cherished format,” said Craig N. Swagler, who in August 2023 took on the role of President and General Manager overseeing direction of both stations. “The goal has always been to honor the distinct identity of each station while uniting the diverse stories and voices within the communities we serve. As Baltimore Public Media, we remain dedicated to fulfilling our brand promise: providing rich, vibrant programming in news, music, arts, and culture across expanding radio, digital and live events formats, connecting, enriching, and elevating the residents and communities of Baltimore and the region.”

Lakeisha Maddrey-Lashley

Maryland Governor Wes Moore has appointed Dr. Lakeisha Maddrey-Lashley to serve on the Maryland Public Broadcasting Commission, Maryland Public Television’s (MPT) 11-member governing body. For the past 26 years, Dr. Maddrey-Lashley has served students, educators, and families in Montgomery County Public Schools, the largest school district in the State of Maryland. She is currently the principal of Fairland Elementary School, a role she has had for the past 10 years. Before this assignment, Dr. Maddrey-Lashley was an assistant principal for six years. She has also worked as a special education teacher, elementary school teacher, and middle school science and social studies teacher.

Main image via https://liveworkmaryland.com/

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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