Golin and Ketchum merge to create Golin Ketchum
Golin Ketchum has launched. It’s the combined agency formed through the merger of Golin and Ketchum. In D.C., the agency will be located at 733 10th St NW.
According to the announcement, the launch “marks the completion of the agencies’ integration under a bold new brand identity and singular operating model. Golin Ketchum provides communications services across brand and consumer marketing, corporate affairs, health, technology, and food, agriculture and nutrition, supported by a global network of offices and specialty practices.”
Matt Neale, left in photo, serves as CEO of the new agency, with Tamara Norman, right in photo, as President.
“Golin Ketchum was formed with a clear ambition to shake up the agency landscape with unmatched creativity and category expertise,” said Neale. “For our clients, this means access to world-class resources and integrated capabilities. For our people, it means career-defining opportunities and the chance to do the best work of our lives, for the greatest clients in the world.”
The decision to launch under the Golin Ketchum name reflects the history and reputation of both organizations, stated the announcement.
“We considered a range of options, but ultimately the strongest choice was the simplest one,” Neale said. “Both Golin and Ketchum have built strong relationships with clients and strong reputations in the market. Bringing the names together honors that history while reflecting the future we’re building as one organization.”
Golin Ketchum will continue to operate through local market teams supported by specialized practices and sector expertise. For existing clients, day-to-day teams and relationships remain intact, preserving the partnership approach and collaborative culture they value—while immediately gaining access to expanded talent, expertise, and technology across the combined agency, states the release.
Golin Ketchum is owned by Omnicom Group, a major holding company that acquired the public relations firms following its takeover of Interpublic Group (IPG).
