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Home » Google’s total ad revenue surges in 2021’s fourth quarter

Capitol Communicator has a report that Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter.

Google’s total ad revenue surges in 2021’s fourth quarter

by | Feb 2, 2022

Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter, exceeding analysts’ consensus forecast by 4%, reports MediaPost.

The post adds that “Search advertising leapt 35% to hit $43 billion, and Google’s YouTube gained 25%, to reach $8.6 billion.

“Retail led the ad gains, with the media, travel and finance categories also seeing large increases, the company reported on Tuesday.

“YouTube’s quarterly ad dollar gain surpassed Netflix’s $7.7 billion in subscription revenue in the quarter, although Netflix’s full-year revenue of $29.8 billion still outstripped YouTube’s $28.85 billion.

“Still, YouTube’s growth (the numbers don’t include YouTube TV, YouTube Music or YouTube Premium) fell slightly short of analysts’ consensus expectation of an $8.7 billion gain.

“Now up against the formidable growth of TikTok, Google’s daily active user base remained at 15 billion at year’s end, unchanged since last July.”

More here.

PHOTO: Colorful bike in front of  Googleplex in Mountain View, CA.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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