Grafik acquired 2120 Creative, a digital marketing and technology agency based in Philadelphia.  According to Lance Wain, principal and CEO of Grafik, Alexandria, VA, the acquisition is an “expansion of not only our services and expertise, but an expanded reach into new geographic areas and industry verticals.”

Wain adds: “Members of the Grafik and 2120 teams have been collaborating as both peers and partners since 2019, and what started as a casual conversation about officially joining forces this past May quickly materialized into a business venture to excel as one agency. Grafik’s strength has always been branding. And as digital natives, 2120’s reputation has been built around harnessing the power and impact of mar-tech.  By combining our collective skillsets and experience under one roof, we’re well-positioned to bridge a gap that exists in the market, where branding, marketing, and technology are all working in unison to support client business goals.

“Over the course of our 42-year history, Grafik’s growth has been fueled organically. Longstanding client and partner relationships, good strong hires with very little attrition, and fiscally-sound business decisions have always been part of our D.N.A. and have carried us through various economic cycles. But organic growth does have its limitations. And in a year where nothing was normal, we were hyper-focused on how best to evolve the agency in a manner that wasn’t necessarily traditional, or normal, for Grafik.

 

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