You could call Greta Van Susterenan an early adopter, reports TVNewser, which added that she “co-hosted CNN’s first show about the law, Burden of Proof, from 1995-2001. When she left for Fox News in 2002, Van Susteren launched one of the first blogs authored by a TV news personality. On GretaWire she would muse about the inner workings of TV or the news of the day, answer reader questions and conduct polls. (Part of, GretaWire was shuttered when Van Susteren left the network last summer.)

“Van Susteren also embraced social media, Facebook and Twitter specifically, in their early days.

“Perhaps it was fitting that she used Twitter to announce her sudden departure from MSNBC last Thursday after just 6 months with the channel. She then spent much of Thursday evening and Friday morning engaging with viewers on Twitter.

“Now, she’s writing about her experience connecting with viewers through non-TV channels, in the new book Everything You Need to Know about Social Media: Without Having to Call A Kid

““I wanted to write this when I asked my 20-something-year-old niece what I thought was a sophisticated social media question and she said, ‘Seriously?’ It was then that I realized I didn’t know as much as I thought I did.”

“She says it’s “perfect for everyone over 40 and perfect for everyone under 40 sick of answering questions for those over 40.””


(Adweek photo)

Leave a Reply

Your email address will not be published.