The Hampton University Scripps Howard School of Journalism and Communications (SHSJC), Hampton, Va, announced a three-year partnership with global marketing and communications agency Allison+Partners. The partnership, states a release, will focus on goals to establish a student mentor awards program, support to help enhance the school’s public relations curricula, and introductions for client partnerships with BRAND757, the school’s student-run PR and branding agency.
“Building partnerships that link our classrooms to top creative houses in this dynamic, media communications industry is key to the success of our students,” said B. DàVida Plummer, Dean of the Scripps Howard School of Journalism and Communications. “We are grateful for this new strategic partnership with Allison+Partners as this synergy will without a doubt strengthen our program and place our graduates on a path to fulfilling careers.”
According to the release, the student mentor program, which will be called SOAR (Scripps Opportunity and Achiever) Award, “will select a graduating senior, Strategic Communications SHSJC student who will be paired with a mentor to build a relationship with a professional from their selected field of growth. The mentor will provide counsel and guidance as the student learns more about potential careers post-graduation.
“The agency will work directly with SHSJC Dean B. DàVida Plummer to help build and develop its public relations programs and curricula, which will include guest speakers, mentorship relationships with Allison+Partners staff, and viable internships and job/career
placement opportunities as they arise. Agency Co-Founder, Scott Pansky has already introduced a new cross-country collaboration with the Broom Center at San Diego State University, where SHSJC students have entered to become student fellows to learn more about agencies, networking and meeting with PR thought leaders.
“Launched in 2015, BRAND757 is a public relations boutique agency that has successfully helped local organizations, including the National Association of Black Journalist (NABJ) Convention and Battered Women-Transitions. The goal of the new agency partnership effort is to identify and secure high-profile national clients and raise awareness of BRAND757 so it can execute and effectively monetize its strategy.”