Harvey Agency Making Moves in Baltimore

Following a move from Hunt Valley to space off 41st Street next to Union Collective & Brewing and a number of high profile hires, integrated customer experience agency Harvey announced the signing of eight new clients. Ranging from fitness and higher education to consumer packaged goods and apparel, the flurry of new brands marks a key pivot point in the agency’s 35-year history, according to agency founder Kathy Harvey.

“After four decades, this is our next chapter,” she said. “It’s going to be one hell of a page-turner.”

New clients include agency-of-record work for WayFare Foods, a plant-based dairy replacement that’s turning heads with its allergy-free formulas, vegetarian products, and earth-friendly approach.

Additional agency-of-record accounts include:
– Emily McFarlin Designs, a start-up decor, housewares, and apparel company.
– Michele’s Granola, a regional staple and industry disrupter that’s rapidly expanding its footprint into a national market.
– SBR Sports, a premium personal care brand for elite athletes that’s seeking to attract general consumers.

Harvey has also landed large projects across web, brand, marketing strategy, and social media with new clients Authority Brands, Brick Bodies, Loyola University Maryland, and Phillip’s Seafood.

Speaking about Harvey’s history, Matt McDermott, managing director and chief creative officer, noted: “We’re an agency with a pedigree of working with global brands — from CoverGirl to Proctor & Gamble. Many of them over multiple decades. We punch above our weight in the truest spirit of Baltimore’s blue-collar ethos.”

McDermott, immediate past president of AAF Baltimore, joined Harvey in March, after nine years at Baltimore agency idfive. In July, Harvey announced the hire of Kory McCann as VP of Strategic Partnerships, previously with Hunt Valley’s Renegade for 18 years.

“Make no mistake,” McDermott said. “The biggest agencies in the world are our real competitors, and we deliver the top-tier strategy, creative, and care clients would expect from one of those agencies. The only difference is we’re faster, nimbler, and not in love with our reflections.”

Photo: Founder Kathy Harvey bidding the old Harvey a fond farewell.